Principle Characteristics – The Third Effect

LOGO FINALQuality IS…an anthology of principles.

Why establish concept to concept relationships?

If principles are understood then the meaning of Quality will follow.


The third effect involves a transitive verb.

A transitive verb has two characteristics. First, it is an action verb, expressing a doable activity. Second, it must have a direct object, something or someone who receives the action of the verb. In our example principle the action verb (lead) expresses the doable activities of results, outputs or rewards. In this specific example the principle is expressed via a structured complex of concepts and a transitive verb. We can change the 80/20 Principle by removing the transitive verb (lead) and replace it with the transitive verb ‘impacts’. A minority of causes, inputs, or effort usually impacts the majority of results, outputs or rewards. A minority of causes leading to a majority of results is not the same as a minority of causes impacting the majority of results. The former shows the way, the latter is a collision of circumstances, an important differentiation in a principle and a simple statement. Let’s call this the Transitive Verb Effect. A transitive verb is necessary in a principle and the verb that we choose for our principles may be critical.

In my next post, let’s apply what we have learned about concept content, conditional adjectives and transitive verbs. Perhaps we will discover another effect.

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