Chapter Nine – Knowledge – The Prerequisite for Achieving Quality

ConPriDigm AvatarQuality IS…knowledge for modifying behaviors and events.

Why learn that knowledge is the ability to analyze, generate a solution, select and plan the solution, and then subject the solution to implementation and evaluation?     


Conceptual Pattern for Knowledge

Knowledge is the psychological result of perception, learning and reasoning that germinates from the combination of data, information and experience.  Knowledge is dependent upon individual interpretation resulting in awareness or understanding of a circumstance or fact. It is gained through iterative association. Knowledge results from the process of mentally interpreting relational information coming from the senses. It is the ability to explain the meaning of something and thus increases the capacity for rational thought and comprehension while combining or connecting thoughts, ideas, or feelings. (Pattern Engine – Knowledge N=12 © 2013)

If Knowledge is understood then the meaning of quality will follow.

First Principle: The purpose of knowledge is to provide the raw material for effective and efficient execution.

Second Principle: Knowledge is recognizing attributes within good prototypes, discriminating what attributes have importance, having the ability to measure the      attributes, the ability to control the attributes, recognizing and discriminating between processes,   controlling processes, and understanding associated procedures.[1]

Third Principle:  Knowledge is the ability to identify and select a problem, subject the problem to analysis, generate a potential solution, select and plan the solution,      subject the solution to implementation and evaluation.[2]

Fourth Principle: Converting data into information requires knowledge.[3]

Fifth Principle: Knowledge base redundancy within organizations improves cognition by providing a common ground and facilitates the transfer of knowledge that         is understood.[4]

Sixth Principle: Knowledge is not an abstract concept divorced from the world of business; it is a tangible corporate asset; you can manufacture it, own it, buy and sell it, build it into machines that make profits: It is the real stuff that has value.[5]

Key Concept  Patterns


An attribute is a characteristic, construct or abstraction belonging to a thing distinguishing it from other things. It is an abstract or general idea leading to a distinguishing feature or a formation of concepts. An attribute is a characteristic of an entity measured under closely specified conditions and usually divided into three categories: (1) physical, (2) functional, and (3) operational. It is systematically put together and derived from thought. An attribute is related to concrete examples, realities, specific objects or actual instances. (Pattern Engine – Attribute N=12  © 2014)


A prototype is a standard or typical example which has essential features and is the model for subsequent forms representing or constituting an original type after which other similar things are patterned. It is a normative example that hypothetically describes something that is representative. A prototype is a complex entity or process that is used as a standard or example. It is one of a number of things, or a part of something, taken to show the character of the whole of a complex entity or process and used for imitation or comparison that is a regular or repetitive form, order, or arrangement considered worthy of imitation. (Pattern Engine – Prototype N=12  © 2014)



[1]  David A. Garvin, Building a Learning Organization, Harvard Business Review, 1988.

[2]  David A. Garvin, Building a Learning Organization, Harvard Business Review, 1988.

[3]  Peter Drucker, The Coming of the New Organization, Harvard Business Review, 1988.

[4]  Ikujiro Nonaka, The Knowledge Creating Company, Harvard Business Review, 1991.

[5] Alan N. Fish, Knowledge Automation, How to Implement Decision Management in Business Processes, 2012.

Remember— we are building a theory about the meaning of QUALITY.

Next Post – Chapter Ten: Thinking – Creating Meaning and Finding Patterns


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